Netflix has launched an online shop that sells branded product from hit shows like “Bridgerton,” “Stranger Things” and “Lupin.”
On Thursday, the streaming monster revealed its online store Netflix.shop, which incorporates collections designed by Nathalie Nguyen, Kristopher Kites and Jordan Bentley that are propelled by the anime series “Yasuke” and “Eden.”
So far there are caps, hoodies and T-shirts and futuristic-looking anime-inspired figurines and alarm clocks. At last there will be other knick-knacks like charms and home décor. Costs range from $30 to $135.
Later this month, Netflix will carry out merchandise inspired by “Lupin,” a popular French series dependent on master thief Arsène Lupin, which will incorporate products like throw pillows and side tables, as well as apparel.
The shop is as of now accessible in the US just, however Netflix VP of customer products Josh Simon said by means of a press release that an international rollout is underway in the “coming months.”
“We’re always looking at how we can extend the world of our stories for fans, from apparel and toys to immersive events and games,” Simon said. “We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms.”
The store gives Netflix, which derives its income through subscriptions not advertising, another approach to acquire cash. The move additionally removes a page from Disney’s playbook, which incorporates an expansive retail footprint through its Disney Store chain.
Thursday’s retail launch isn’t the first time Netflix has ventured into branded merchandise. Netflix banded together with clothing organization Phenomenal to sell sweatshirts and long-sleeve tees inspired by Shonda Rhimes’ “Bridgerton.” That collection, which incorporates famous quotes from the show like “I burn for you” and “I wish to be entertained,” retails for around $60.
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