Electronic Arts is getting into the Kim Kardashian business. At least, that is the situation if its deal to get mobile gaming behemoth Glu Mobile experiences. EA declared its plans today to procure Glu in a deal worth $2.4 billion. The organizations anticipate that the obtaining should shut in second quarter of this current year. This is EA’s second significant procurement in recent weeks, following its transition to bring publisher Codemasters under its umbrella.

Glu is known for the previously mentioned Kim Kardashian Hollywood game as well as other mobile hits like Tap Sports Baseball, Dine Dash Adventures, and Disney Sorcerer’s Arena. As a mobile publisher, Glu specializes in bigger-budget mobile games, frequently with full 3D visuals. In any case, it additionally focuses on free-to-play games that run for years and produce income from microtransactions. That is the business model that EA has repeatedly advised investors it wants to emphasize later on.

“Our acquisition of Glu combines amazing teams and deeply-engaging products to create a mobile games leader with proven expertise across many fast-growing genres,” EA chief executive officer Andrew Wilson said in a statement. “Mobile continues to grow as the biggest gaming platform in the world, and with the addition of Glu’s games and talent, we’re doubling the size of our mobile business.”

As far as concerns its, Glu CEO Nick Early is content with this exit for shareholder.

“This transaction is the culmination of the tremendous work of the Glu team to deliver world-class interactive experiences for our players, while driving business momentum that has led to strong financial and operational results. It represents a terrific outcome for all of our stockholders and other key constituents,” said Earl. “As part of Electronic Arts, we will continue capitalizing on the opportunities ahead in the expanding mobile gaming industry.”

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Topics #Electronic Arts #Glu Mobile