For over a decade, Apple has reliably launched its flagship iPhones each fall, building anticipation for a once-a-year reveal. But starting in 2026, that tradition may be coming to an end.
According to a new report by The Information, Apple is planning to split its iPhone release schedule, launching Pro models in the fall and standard models in the spring. This strategic shift is reportedly meant to accommodate a broader lineup, including new entries like the rumored iPhone Air and a foldable iPhone.
What Could This New Schedule Look Like?
If the new schedule pans out, here’s what Apple’s launch cycle could resemble:
- Fall 2026: iPhone 18 Pro, iPhone 18 Pro Max, and the new foldable iPhone
- Spring 2027: iPhone 18, iPhone 18 Air, and possibly the iPhone 18e
This adjustment would not only spread out product releases but could also help Apple better manage manufacturing, marketing, and supply chain logistics as its product family becomes more complex.
What to Expect from Upcoming iPhones
The report also shares early insights into Apple’s next few iPhones. The iPhone 17 Air, expected this year, will reportedly feature a thinner design, but at the cost of reduced battery life — an issue Apple may try to offset with an optional battery case.
Looking ahead to the iPhone 18 series, Apple is reportedly working on placing Face ID technology under the display, leaving only a small front camera cutout. This would mark a big step toward a truly bezel-free, immersive screen experience.
And in perhaps the most futuristic move yet, Apple is said to be planning an all-screen iPhone in 2027, with no visible cutouts for the camera or Face ID — a design that would completely eliminate the need for features like the Dynamic Island.
Apple’s new direction signals a more flexible and future-ready iPhone strategy, aligned with both evolving hardware capabilities and user expectations. If true, this marks one of the biggest changes to the iPhone launch rhythm in over a decade.
