LG’s exit from the cell phone market shocks no one

For the individuals who follow the space, LG will be recalled affectionately as a cell phone pioneer. For a decade-and-a-half, the organization was a major player in the Android category and a driving force behind various advancements that have since become standard.

Maybe the most eminent story is that of the LG Prada. Declared a month prior to the first iPhone, the gadget helped pioneer the touchscreen form factor that has come to define virtually every cell phone since. At that point, the organization straightforwardly blamed Apple for ripping off its plan, taking note of, “We consider that Apple copycat Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006.”

LG has kept pushing envelopes — though to mixed impact. Eventually, in any case, the organization just couldn’t keep up. This week, the South Korean electronics giant reported it will escape the “incredibly competitive” category, picking rather to zero in on its myriad different departments.

The news comes as little shock following months of rumors that the organization was effectively searching for a purchaser for the cell phone unit. Eventually, it appears, none were forthcoming. This July, the organization will stop selling phones past what remains of its existing inventory.

The cell phone category is, for sure, a competitive one. What’s more, honestly, LG’s numbers have pretty reliably fallen into the “Others” category of global cell phone market share figures administered by names like Samsung, Apple, Huawei and Xiaomi. Different names clustered beneath the best five have been, as a general rule, other Chinese makers like Vivo.

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