At Google I/O 2025, Google unveiled its newest move in the wearables space: a strategic partnership with South Korean fashion eyewear brand Gentle Monster to co-develop AI-powered smart eyewear using Android XR.
Merging Tech with High Fashion
Known for its sleek, trend-setting designs, Gentle Monster is the first official fashion partner for Google’s smart eyewear project. The collaboration aims to blend extended reality (XR) with everyday fashion, creating smart glasses that are not only functional but also stylish and wearable in any setting.
Shahram Izadi, Vice President and General Manager of Google XR, praised Gentle Monster for its innovative design ethos and attention to user comfort, which he says are critical for seamless XR integration into daily life.
What to Expect from the AI Smart Eyewear
While the launch timeline remains under wraps, the partnership hints at eyewear that could feature:
- Built-in AI assistants
- Hands-free interaction
- Context-aware computing
- Stylish, minimalist design
The eyewear is expected to leverage Google’s AI ecosystem while offering next-gen extended reality experiences in a form factor that appeals to mainstream consumers—not just tech enthusiasts.
A New Brand Narrative for Wearable Tech
This collaboration signifies more than just a product launch. It’s a cultural statement, signaling the evolution of smart eyewear from niche gadgets into everyday accessories. By teaming up with Gentle Monster, Google is pushing smart glasses into the fashion-forward mainstream, paving the way for broader adoption.
As AI and XR become more embedded in our daily routines, partnerships like this one between Google and Gentle Monster could define the next wave of wearable technology. With the promise of form meeting function, all eyes are now on when these stylish smart glasses will officially debut.
