Ford head Jim Farley said the brand’s electric vehicles might move to fixed costs and totally online sales. In a speech today at an IBM conference, Farley portrayed a future where Ford dealerships would as of now not stock inventory yet serve as customer service centers for getting on the online orders or repairing existing vehicles — with purchasers likewise having the option for home delivery. In this hypothetical scheme, disposing of car dealerships would stop wheeling and dealing with salespeople.
“We got to go to non-negotiated price,” said Farley. Naturally, he also used his speech to throw some jabs at competitors. “I believe some Mach-E and Lightning customers would love to have a Mustang for the weekend. Maybe they want a Super Duty. I can do that,” Farley said, “They can’t.”
The organization reported plans this year to be the top EV vehicle creator in the world, wanting to demolish Tesla and different organizations with strong EV brands like BMW, Nissan and Kia. Farley said Ford intends to have the ability to create 600,000 EVs by 2023, an eminently more modest figure than the 936,000 deliveries that Tesla made a year ago.
The CEO said he believes that costs for EVs will lower to an average of $25,000, as the expense of batteries and distribution gets less expensive.